A question that haunted me for years:

If you can succeed at something you hate, imagine how good you'd be at something you love.

I first heard it on a podcast whilst driving to the dental clinic.

I gritted my teeth as the guest uttered those lines. I knew I was making a mistake. But I was too busy to do anything about it.

Fast forward to today. My only regret was that I didn't start writing sooner.

Play games you can win

Intelligent people play games that they can win.

And you can’t win what you don't enjoy. You might be able to grind it out for a few years, but it's impossible to outwork a lack of purpose.

People say you don't need to be passionate about your profession. Bollocks. This is terrible life and business advice.

1. You get one shot on this planet. It’s stupidity to waste decades of it
2. All results come from compounding and compounding requires persistence

Maybe tolerating your career made sense 20 years ago. But the internet rewards the obsessed. And we should commit to our area of highest contribution.

The key is to follow your curiosity—and double down on the correct signals.

The sweet spot of craft commitment

Naval Ravikant once said, "Find work that feels like play."

You can take this statement further. The sweet spot for the perfect craft includes:

• Work. How much does this look like work to others?
• Play. How much does it feel like play to you?
• Pain. How much pain does it solve for someone else?

High work, high play, and high pain give you a serious competitive advantage.

For example, I've recently hired an automation and data guy.

I'm interested in this stuff but it’s hard work. Work I'd rather invest in writing. So I pay him 4 figures/month. He eats data for breakfast and builds systems for lunch.

It’s a good win-win.

Creating success at scale

The exciting part about committing to a craft is reputation.

You're known for something, which gives you the privilege of helping people know it too.

Your brand qualifies you to create a blueprint.

You can serve your audience through coaching, consulting, or done-for-you offers (high ticket).

But you can also create assets so they can do it themselves. If you can compress thousands of hours of effort into 2-4 hours of material, you’ve made a service at scale.

This is why I build digital products.

You have followers dying to dive into your world. They have a problem that needs to be solved, and you have nothing to give them to solve it. Your business is like a bucket full of holes.

The key is to build something quality.

These assets can take someone from follower to fan without you ever meeting. Which compounds your reputation further.

If you'd like help building a product, I'll be releasing a blueprint in the summer.

I'm working closely with 7 clients before I release a productized version. We're halfway through the cohort.

If you'd like early access plus bonus goodies, click here to join the waitlist.

Otherwise, stay focused on your craft.

The better you get, the better business goes.

Kieran

P.S.

You don't need to be an expert to have something worth selling.

You just need to create an asset for a problem worth solving. And then prove why it's different from the competition.

I cover all of this inside the material.

​Click here to hop on the waitlist.