In July, I hit my 5th 6-figure month.

I'm so grateful for your support. Today we’ll chat through the results.

The Freedom Metre

One reason I started writing was leverage.

As a dentist, I hated how my output was tied to my time. I felt like a hamster in a wheel. So I track my income sources—what you measure you improve.

When I began tracking in January 2023, 39.24% of my income was low leverage.

Today’s figures:

Let’s unpack the numbers.

July’s total income: $106,653.46

I love compounding, so this curve gets me all hot and bothered.

I’m not the fastest entrepreneur. But I’ve consistently created offers I’m proud of, and the results are starting to show.

Income breakdown

• Products: $97,379.83
  • Digital products: $95,843.23
  • Paid newsletter: $1,536.60
• Investments: $8,691.79
• Affiliate sales: $581.84

The bulk of sales came from launching Productize Your Knowledge.

This is my third ‘big’ course. I now have a product for reach (High Impact Writing), relationships (Magnetic Emails), and revenue.

I am buzzing with PYK for two reasons:

1. I wasn't sure what to expect, as it's a non-writing-related product
2. The feedback from customers has been awesome

It's not available right now, but I plan to relaunch in October.

I’ve shared a deep dive of my launch at the bottom of this email.

Regarding investments:

I invested £50,000 in my best friend’s new property business, helping him secure two properties. He paid me back recently. It was a special moment for us as we’ve supported each other throughout our lives.

Expenses: $20,734

My biggest expense was Joe Hudson's Master Class.

It was $6,000, and the most I’d spent on a mindset offer.

It was worth every penny.

I want to explain why, but it’s been so profound I don’t know where to start.

All I’ll say is this: I feel more aligned and authentic. My confidence and decision-making are skyrocketing, and I can’t wait to see where life and business go as a result.

I’ve shared a link to an email explaining why I invested in Joe at the bottom of this email.

I also pay for weekly business coaching.

I am hyper-independent, so I used to resist coaching. But I love it now. You can only learn so much from books, and I enjoy having someone to bounce ideas with.

Plus, I’ve become close friends with my coaches.

It’s one reason I started offering coaching at the start of the year. It feels great to connect with your fans.

Let’s look at audience growth.

Audience:

Audience growth hasn’t been a priority.

I poured my heart and soul into Productize Your Knowledge, which meant I ran social media on autopilot all summer, mainly re-purposing.

I'm cool with slow growth though.

It used to make me feel like a failure because I would compare with friends who are flying. But then I looked at their content and realised, I don't want to write like that.

I’m a firm believer how you grow is more important than how fast. So I only post stuff I would be a fan of myself.

I'm having a brilliant time. I'm hoping my fans are too, and that's all that matters.

Newsletter:

The reason for the downward trajectory is a shift in perspective.

I used to believe list size was everything, so I was scared to send more than a weekly newsletter or pitch my offers.

But a question I ask myself often:

What am I optimizing for?

In an AI-driven world, I'm betting big on connection.

Lukewarm readers will not help you survive in the sea of noise.

So I increased my email frequency to 2-3 per week. And I’ve made 1-2 offers per month.

As time goes on, I’m seeing my newsletter as an exclusive membership, rather than an ‘everyone welcome’ area.

You either love my content or leave. This is helping me craft a great experience for my One True Fan—who can’t get enough of story-driven emails about life and business.

If that’s you, you’re my kinda person.

3 Moves I’m Making

1) I recorded my first YouTube video

And damn it was tough.

I realised I was stuck in perfection mode. But after a pep-talk (and many failed attempts), I figured f**k it and recorded my first video.

I'm excited to give you a deeper way to connect with me.

I will figure out my vibe over time. But I don’t want to be a slave to another algorithm, so it will likely be a raw, authentic representation of me (as opposed to the over-edited, over-scripted stuff I see everywhere).

Regarding topics, I realised that people enjoy my writing through my building in public stuff.

So why not continue?

I’ll share what’s working for me as I grow my business.

For now, it’s a vid per week. But I can see myself going for two soon.

…Once I stop feeling like such a tit speaking to a camera.

Regardless, I’m loving being a beginner again. Fear and uncertainty make you come alive.

If you have any suggestions for what you’d like to watch, I’m all ears.

2) I’ve been writing my first book

And damn it’s been tough!

Same reasons. I put far too much pressure on myself.

I know the first draft of everything is shit. But books are a different beast because the first draft can take months.

The perfectionist in me is screaming to keep tidying things up.

Again, I realised I just need to enjoy myself. If you don’t have fun when you write, people won’t have fun when they read.

So I’m writing the book like I write my emails—a casual conversation with a close friend.

I write it for 2-3 hours every morning. This has been a fantastic challenge because I have less time for business, forcing me to think and operate smarter.

I’ve been working on several things behind the scenes to make this book a banger.

I’ll share more separately.

3) I started paid ads

Whilst newsletter growth hasn’t been a priority, I don’t want to neglect top of funnel.

My coach, who is great at paid ads, has begun helping me run them for newsletter growth. I know nothing here, and I don’t have time to take them seriously yet.

But I’m happy to start at level 1.

At the end of the day, if I can use money to grow my presence, I don’t need to worry about social media so much.

This is a work in progress. But we’ll run a webinar once we’re getting good results, likely in October.

If you're interested in adding paid ads to your arsenal and want a beginner introduction, you can hop on the waitlist by clicking here.

Emails you might’ve missed

1. ​😱 I Spent $6,000 on a Mindset Offer (7 Lessons on How to Build Your Business Right)​
2. ​🔍 Full Breakdown of My Recent Launch (Revenue and Lessons)​
3. ​A Tip to Grow Your Online Presence (From Recent Experience)​
4. ​How to Make Better Business Decisions (A Story About My First Book)​
5. ​I Almost Screwed up My First YouTube Video​

Thanks for all your support so far.

Kieran

P.S.

A few things for you:

1. I am releasing a free 14-day email course in a few weeks called The Business of Writing. You can hop on the waitlist here.
2. I have a waitlist for my new book Magnetic Writing. If you sign up and leave some thoughts, you’ll get a free chapter once written. Click here to join.
3. I will be relaunching my coaching program soon. This will be 1-1 high-touch support. You can register your interest here.