“Zero.” My assistant said.

“What?” I replied.

“Nobody.”

“Are you sure?”

“Yes.”

2 weeks ago, my 33-day email course, 1% Writer, finished.

I’ve been busy preparing Productize Your Knowledge, so I haven’t tracked the data.

Today, I asked my lovely assistant, Vim, about refunds.

It was our most popular launch, 559 students joined.

With typical refund rates of 2-5%, I expected a fair few.

But Vim confirmed:

Zilch. Nada.

I’ll be honest Reader…

I walked around that day with a stupid grin on my face.

It felt better than the launch itself.

Because revenue shows what you sold, but refunds show what you delivered.

If I can give you one tip to stand out as a brand, it would be this:

Build things you’re proud of.

Because it is the only way to compete in a crowded market.

It’s not enough to meet expectations. You must exceed them.

Especially today.

With AI, there is so much low thought, low effort crap floating around on the Internet.

Everyone's racing to publish faster, launch quicker, scale harder.

Which means trust has never been lower, and the reward for effort has never been higher.

Whilst the world chases quick wins, you set yourself apart by optimising for impact.

The best way to rise above the noise?

Care more than your competition.

Because reputation is like the engine of your car.

You might not see it day-to-day.

But it’s under the hood, powering your progress.

Make it your top priority and the money will come.

And not just once…

But repeatedly.

Because those who buy once, buy again—if you prove you’re worth investing in.

Play the right game,

Kieran

P.S.

The best part about 1% Writer?

I followed my 5-step process inside Productize Your Knowledge.

I’ve spent three years creating products, with over 3,000 sales and $1,250,000 in gross revenue.

I’m a firm believer that what you do more than once, you make it easy to do again.

This year, I created a blueprint to consistently produce high-quality products.

It’s nice to see it working.

And it took half the time and effort as my previous courses. That’s the beauty of combining systems with AI.

You don’t have to sacrifice quality for time.

Now, you can’t ‘hack’ a reputation…

But you can shortcut it by doing things right.

I’ve just finished wrapping up teaching the process to 7 clients.

I’m releasing the blueprint on July 4th. It’ll only be available for 5 days so I can offer support as you build an asset your audience will love during the summer.

​Join 1,500+ people on the waitlist here.​