"Do I have to do it?"

It's October, 2024.

I'm in Thailand, staring at my laptop, frustrated.

I'd just finished writing the curriculum of Productize Your Knowledge—everything I wish I knew about creating quality products when I started.

I was pumped to launch. The dopamine hit of "shipping" was calling.

But I’d hit the step I wanted to skip:

The Transformation Test Run.

My aim was to launch in November—entrepreneurs bang on about speed being everything.

But my own process demanded I test it live with real people first.

It would've been hypocritical to skip my own advice...

So in January, I strapped on my boots and launched an 8 week cohort with 7 clients.

Damn I’m glad I did.

Not only did I get proof of concept…

But a Test Run makes your final product 100x better.

Why?

Because you don’t build a great product on paper. You build it with people.

Everyone is rushing to ‘ship fast’ that most just ship shit. It works for bigger creators because they’ve earned their reputation, but it sets a terrible example for you.

You need to carve out a name in your niche.

And the only knife that works is quality.

I'm not talking pretty slides.

I mean getting people results.

When you deliver live, you get real-world feedback. You see what works, what doesn't, and what confuses people.

So when you productize, the final material is sharp.

When your audience invests, they're impressed. They trust you for bigger solutions.

For example, every client in my Test Run had taken one, or several, of my courses. I didn’t have to push or persuade. I just invited them to take part—$2,997 per head (without sales calls).

Reader:

Everyone wants high-leverage assets, few people want to do the work to make them great.

Here's the beautiful part:

You don't have to sacrifice your standards for speed.

After you deliver live, AI can turn your transcripts into polished lessons, slides, and bonus assets.

Your students get an incredible experience. You avoid months of tedious admin work.

(My last course, Magnetic Emails, took 10x longer because we didn’t have AI).

It’s just about doing things right—solving the right problem, for the right people, in the right order.

And my 5-part ‘Quality Product Pathway’ inside Productize Your Knowledge will help you nail it.

It launches on 4th July.

It’s available for 5 days only so I can offer support as you go through each step.

If you want to earn with your mind (and not your time)…

And you want to create assets you’re proud to sell (and people love to to buy)…

You’ll love what I’ve cooked up.

​Join 1,386 people on the waitlist here.

Remember:

Validate before you create. And then create something great.

Average is no longer an option,

Kieran

P.S.

I know what you're thinking: "This sounds like more work."

But every client who's done the Test Run says the same thing afterward: “This saved me months of headaches."

One recent student:

"Before, I had pushed back my product launch 3 times. This helped me turn my ideas into simple steps that actually get people results."

The Test Run doesn't add work. It prevents the nightmare of launching something nobody wants.

Let me help you nail it: join wait list here.