On a mission to become a better writer, thinker, and entrepreneur • Ex-dentist, now building an internet business (at ~$500k/year)
Has AI killed the course business?
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"Has AI killed the course business?" I’m on a cohort call. The question dropped like a lead balloon. 7 faces stared back, waiting for my response. They’d invested $2,997 and months of time to create a course. I knew this moment was coming—recently, a wave of entrepreneurs had begun declaring the death of courses. “AI has changed the game.”They say. And you know what? They’re right. But they’re missing the real story. AI hasn’t killed courses. In the same way it hasn’t killed writers or made us all millionaires like social media AI-gurus promised. It has killed one thing: Low quality crap. You’re in competition with infinite free information. So why would an audience still invest in you? Simple. People want to learn from people.They want human-driven insights, not just information. For example, I’m starting YouTube soon. I’ll use ChatGPT to learn. But I’ll buy courses too. Why? Because I want the expert’s unique angle, their proven model, and their personality. Then I'll pay one of them even more for coaching. And guess who gets my money? The one whose course I connected with most. Reader, as a writer, here’s the truth: You need assets you can sell at scale.Not just for money, for trust. A great course takes someone from stranger to fan without you lifting a finger except building it. It's your best salesperson, working 24/7 to build relationships and grow your business. Then, when you launch cohorts, consulting, or high-ticket services... You don’t have a lead flow problem. That’s why courses are great. The game isn't dead. It's evolving.And evolution rewards the prepared. This is why I created Productize Your Knowledge. I’ve spent the past 3 years learning how to create quality products. I used to worry I was wasting my time since many creators ‘just ship’. But I’m grateful to have over 3,000 students who know I’m serious about what I create. PYK is the blueprint that shows you how to do the same. You'll learn to build interactive, engaging products that:
Your reputation is directly related to your student success rates. If you want a simple way to stand out in the sea of generic AI noise, build stand-out products. The course arrives 4th July. It’ll be available for 5 days only so I can offer close support during the summer. Join 1,400+ people on the waitlist here. P.S. Quality might sound overwhelming. But it’s never been easier to create something great. That’s what people overlook with AI—innovation is only a problem if you fear it. Every lesson of Productize Your Knowledge is under 5 minutes and supported by prompts. But not prompts that suck the soul out of your product. Instead, they’ll help you create an excellent experience without the headache. It’s my mission to keep you ahead of the curve. Click here to hop on the waitlist. |
Kieran Drew
On a mission to become a better writer, thinker, and entrepreneur • Ex-dentist, now building an internet business (at ~$500k/year)
"I was undercharging, doing way too much work for what people were paying me." That’s how Hussain felt when we began working together in January. He wanted a high-leverage business where he didn’t have to sell his time for money. He’d bought courses from popular brands that promised the usual results, telling me he’d spent “more than $5,000, and almost never made my return back.” Despite these investments, he felt stuck. "I had too many ideas that all seemed important. But it turns out 90% of...
A harsh truth: Most writers will never build a product that sells. Not because they lack knowledge. But because they're waiting to become experts first. I almost made the same mistake. When I quit dentistry to write online, I wanted a product so I could make money writing without costing my time. But every time I tried to plan one, I froze. I didn’t know what to build. I saw people like Justin Welsh and Dan Koe with their smash hit products and felt so small. Who was I to compete with these...
Over the past 5 years, I’ve developed a serious case of IBS. It started when I quit dentistry. I used to see 20-30 patients a day… The clinic was chaos, a constant barrage between nurses and reception… During weekends, I’d attend dentistry seminars to network and talk more about… teeth (so much fun). So when I quit my job to write, I took one look at my calendar and self-diagnosed my disorder. Kieran, you have ‘Introverted Business Syndrome’. I was so fed up of people. The cure? A healthy...