On a mission to become a better writer, thinker, and entrepreneur • Ex-dentist, now building an internet business (at ~$500k/year)
Has AI killed the course business?
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"Has AI killed the course business?" I’m on a cohort call. The question dropped like a lead balloon. 7 faces stared back, waiting for my response. They’d invested $2,997 and months of time to create a course. I knew this moment was coming—recently, a wave of entrepreneurs had begun declaring the death of courses. “AI has changed the game.”They say. And you know what? They’re right. But they’re missing the real story. AI hasn’t killed courses. In the same way it hasn’t killed writers or made us all millionaires like social media AI-gurus promised. It has killed one thing: Low quality crap. You’re in competition with infinite free information. So why would an audience still invest in you? Simple. People want to learn from people.They want human-driven insights, not just information. For example, I’m starting YouTube soon. I’ll use ChatGPT to learn. But I’ll buy courses too. Why? Because I want the expert’s unique angle, their proven model, and their personality. Then I'll pay one of them even more for coaching. And guess who gets my money? The one whose course I connected with most. Reader, as a writer, here’s the truth: You need assets you can sell at scale.Not just for money, for trust. A great course takes someone from stranger to fan without you lifting a finger except building it. It's your best salesperson, working 24/7 to build relationships and grow your business. Then, when you launch cohorts, consulting, or high-ticket services... You don’t have a lead flow problem. That’s why courses are great. The game isn't dead. It's evolving.And evolution rewards the prepared. This is why I created Productize Your Knowledge. I’ve spent the past 3 years learning how to create quality products. I used to worry I was wasting my time since many creators ‘just ship’. But I’m grateful to have over 3,000 students who know I’m serious about what I create. PYK is the blueprint that shows you how to do the same. You'll learn to build interactive, engaging products that:
Your reputation is directly related to your student success rates. If you want a simple way to stand out in the sea of generic AI noise, build stand-out products. The course arrives 4th July. It’ll be available for 5 days only so I can offer close support during the summer. Join 1,400+ people on the waitlist here. P.S. Quality might sound overwhelming. But it’s never been easier to create something great. That’s what people overlook with AI—innovation is only a problem if you fear it. Every lesson of Productize Your Knowledge is under 5 minutes and supported by prompts. But not prompts that suck the soul out of your product. Instead, they’ll help you create an excellent experience without the headache. It’s my mission to keep you ahead of the curve. Click here to hop on the waitlist. |
Kieran Drew
On a mission to become a better writer, thinker, and entrepreneur • Ex-dentist, now building an internet business (at ~$500k/year)
Last month, I sat in a room with 10 entrepreneurs making $150k-1.5m/year. We were there to discuss problems in our businesses… Not a single person obsessed over having the "perfect" idea. Yet when I talk to my audience, that's the #1 thing holding them back. They worry they’ll build something no one wants. So they end up overthinking, building nothing at all. Here's what the entrepreneurs in that room understood: You don't need a revolutionary idea. You need to solve a specific problem for a...
"Do I have to do it?" It's October, 2024. I'm in Thailand, staring at my laptop, frustrated. I'd just finished writing the curriculum of Productize Your Knowledge—everything I wish I knew about creating quality products when I started. I was pumped to launch. The dopamine hit of "shipping" was calling. But I’d hit the step I wanted to skip: The Transformation Test Run. My aim was to launch in November—entrepreneurs bang on about speed being everything. But my own process demanded I test it...
Before we dive in: Earn with your mind and not your time In July, I’m releasing a blueprint to help you productize your knowledge. If you’re a writer who wants more freedom and impact in their business, you’ll love what I’m cooking up. You can join 1,300+ people on the waitlist by clicking the button below. I'M INTERESTED I’m not from a rich family. My dad was one of three brothers to a single mum in one of the poorest areas of England. My mum grew up in one of the toughest places in Northern...