It’s no secret that writing and entrepreneurship go hand in hand.

I don’t want to waste your time with the obvious reasons why: the leverage, the reputation, the clear communication.

Instead, I want highlight a point I rarely see discussed.

Principles.

Principles are rules to achieve success.

Writing and entrepreneurship share many similarities.

Let me show you what I mean.

Clarity.

Great writing is clear writing.

And guess what kills an offer quicker than you can say ‘be clear not clever’? Yep. A lack of clarity.

Confusion kills sales. It also kills your audience.

Novelty.

Great writing must say something new to the reader.

What happens in a sophisticated market? You need a unique mechanism—a differentiator.

If you’re not unique, you’re noise.

Brevity.

Great writing says what needs to be said and no more.

The same is true for offers. So many entrepreneurs build average products because they ‘pack it with value’.

People don’t want information. They want transformation.

Specificity.

Great writing is razor sharp.

It follows the rule of one: solving one problem, for one person, with one solution. And how many businesses crash and burn because they try to serve everyone? Or be everything?

Specificity creates authority.

Articulation.

Great writing isn’t about who has the best ideas. It’s who can articulate them best.

And the same is true for business. Your product doesn’t mean shit if you can’t get people to pay attention.

Which leads me to my point.

The reason writing and business share fundamentals is simple:

Writers are in the business of attention.

You’re battling in the marketplace of ideas.

The problem is that influencers ram the idea ‘attention is the new oil’ down your throat so you swallow the shit they’re posting on social media.

But attention is not something you rush.

It is something you earn.

Because traffic is pointless without trust.

And trust, like relationships and reputation, takes time.

But it’s time well invested. Because the qualities you learn as a writer will catapult your success as an entrepreneur.

And vice versa.

If you want to turn ideas into income, master the fundamentals.

Play the right games.

The aim is to be well known for the right reasons,

Kieran

P.S.

A question I get asked often:

Audience or offer first?

Many entrepreneurs say attracting an audience without an offer is stupid.

But if you enjoy writing, and take content seriously, you’re building a foundation that makes business simple.

It doesn’t matter the path you pick, only that you walk it well.

If you want help, you’d enjoy my birthday course out next week.

To celebrate turning 33 on the 3rd May, I’m releasing an exclusive 33 day course sharing 33 actionable strategies to help you stand out as an entrepreneurial writer.

…Which is a whole load of 3s.

But it gets better.

Because it’s only gonna be $33 too.

I’ll cover content, but also building systems and processes to create more freedom and impact.

It’s only available for 5 days, so keep an eye out.

​You can join 891 people on the waitlist here.​