A confession:

I am a recovering growth whore.

I try not to be. But the happiest periods of my writing career were when my conventional metrics were pumping.

A few years back, I was going viral every week.

My newsletter was growing more each week than it did in my entire first year.

And it felt good—real good.

But like any addict, there were periods of sobriety where I wondered if I should lay off the needle.

For example…

One time a founder paid me $1,000 for a few newsletter ads to promote his software.

Winner winner chicken dinner.

The number of sales he made?

Nada.

At the time, I didn’t want to admit what I now know as gospel:

Not all attention is created equal.

Because the reason I grew so quickly?

I was prioritising the algorithm over my audience.

Sure some of my posts got millions of impressions. But most were forgotten the day after.

I was just another commodity in a crowded market.

Reader, I wish someone had told me what I’m about to tell you:

How you grow your audience is much more important than how fast.

It’s easy to let doubt creep in when your growth stalls. Even today, I let it.

You think you’re wasting your time, that you’re gonna fail, that you’re not ‘good enough’.

But it’s not true.

You’re just overlooking the unmeasurable metrics.

Trust.

Familiarity.

Relationships.

These are what lead to a successful writing business.

Not your ability to perform like a monkey on social media. But to make a real impression on a small group of people.

It’s all in the approach.

You need specificity. You need empathy. You need to solve the right problems. And you need to communicate your value clearly and concisely—on social and email.

If you’d like help, you’d love my birthday course 1% Writer.

I turn 33 this Saturday. And I’ve created a 33-day course with 33 immediately actionable strategies to help you stand out from the crowd.

You’ll see how to craft deeply resonating content…

And how to build systems around your writing…

And how to attract real fans (so you don’t need to worry about how many followers you have).

It’s only gonna be $33, too.

Keep an eye out—it’s available for 5 days only.

Write for the right reasons,

Kieran

P.S.

You might be thinking, ‘that’s easy for you to say, you’ve got a big audience.’

But here’s an interesting fact:

When I stopped selling my soul on social media, I doubled down on two ideas:

1. Storytelling
2. Writing only what I would read myself

My audience growth dropped to a snail’s pace.

But on the flipside, I made around $1,000,000 after changing my approach (which is 85% of my total revenue).

Now, money is not the perfect metric of trust.

But it’s a good one. Because if people aren’t buying your products, they aren’t sold on your ideas.

So please, don’t get blinded by the likes.

Become THE most useful writer in your niche.

And sit tight. It’s only a matter of time until you get what you deserve.

Let me help you nail it:

​https://kierandrew.kit.com/464bc1dc83​