One of the books that changed the trajectory of my business was Turning Pro by Stephen Pressfield.

If you don’t know it, it’s a call to action to stop being an amateur.

I first read it at the end of 2022.

I was two years into my writing career.

I hadn’t made my first 6 figures, but things were starting to take off.

Pressfield made me realise that if I wanted to make a real impact, I needed to get serious.

Because I had no real strategy, no clear offer.

I was just creating content and hoping for the best.

So I asked:

What does turning pro look like as an entrepreneurial writer?

I’ll give you the 10 most important answers:

1. An amateur writes to everyone. A pro writes to one person—and serves them best.
2. An amateur writes when they feel like it. A pro builds a system to make writing every day effortless.
3. An amateur follows the crowd. A pro follows their curiosity and brings their audience along for the ride.
4. An amateur writes about other people’s ideas. A pro brings new ideas to the market.
5. An amateur never takes a risk. A pro falls in love with risk because they know that’s where the upside is.
6. An amateur tries to do everything. A pro does one, or a few, things well.
7. An amateur treats writing like a hobby. A pro treats it like a business. They hire help, pay for automations, and create processes so they spend 95% of their time creating.
8. An amateur builds low quality offers. A pro builds the best offers they can.
9. An amateur guesses what their audience wants. A pro listens, and writes accordingly.
10. An amateur sells a topic. A pro sells a transformation.

This stuff was a big wake up call for me. Still is. Whenever I find myself slipping into amateurish behaviour, I think about the life I want to build.

Because the standard you accept is the standard you achieve.

And honestly?

There is no room for average online. Not if you want to excel in the digital economy. There are no free lunches.

You don’t make the decision to turn pro after you succeed. You make it to succeed.

Reader, are you taking your business seriously?

Because if not, there are hundred people racing behind you who are.

Mind my language. But you either get focused or get f**ked.

Kieran

P.S.

I can help you on the writing front.

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