How I helped a client 10x his hourly rate and break free from 1-1 work


"I was undercharging, doing way too much work for what people were paying me."

That’s how Hussain felt when we began working together in January.

He wanted a high-leverage business where he didn’t have to sell his time for money.

He’d bought courses from popular brands that promised the usual results, telling me he’d spent “more than $5,000, and almost never made my return back.”

Despite these investments, he felt stuck.

"I had too many ideas that all seemed important. But it turns out 90% of them were just gibberish. I didn't know who to sell too. I didn't know how to create an offer. I was overthinking things."

So when I reached out to my audience to offer help with creating a product, he jumped on the opportunity.

When I asked him why, he said this:

"I've taken other courses, and they were nowhere near as good as yours. I was like, this guy knows what he's doing. He obviously spends a lot of time in production, but he also makes it extremely engaging and gets you to do the work."

…The time in production is true.

Because if you want to stand out online, quality is the only game worth playing.

But AI has helped massively with the legwork now. My last product was 10x faster to build (and had zero refunds too).

Anyhow, this isn’t about me :)

We started by planning a unique product concept.

We got crystal clear on who to serve, what problem to solve, and whats makes him different (NOT better—a common positioning mistake).

How to stand out is always poorly taught, which is why few people actually get going.

"In the first three weeks, I solved three months going around in circles."

Importantly, this wasn’t just fluffy theory that leaves you overwhelmed, freezing with analysis paralysis.

Everything is about action.

"Seeing how actionable it was, especially with the worksheets and the examples that you had. It just makes things so much easier."

One example is the final lesson of the first module, Plan Your Product.

I share the PRICE protocol—a checklist to stop you overthinking what to charge.

It blew Hussain’s mind, he said "it was an extremely big wake-up call” and that his current prices “don’t make sense.”

So he made a terrifying decision:

“I'll just add another zero."

He laughed on our call, explaining, "it was scary because it was like...oh my god nobody's gonna pay me that much."

But he soon found out the truth.

Because the second module of Productize Your Knowledge is to Prove Your Product.

This is where you run a Transformation Test Run—a live version of your product.

…Selling your offer before you build.

This is one way we ‘validate before you create’, a key principle that runs throughout the system.

Which means you don’t need to worry if your idea will work.

You find out.

How did it go for Hussain?

"I got so much time back. In the first cohort I had five people and it was easier work than when I had one client. I'm getting paid way more and working way less. It's extremely rewarding."

Becoming an authority

When you complete a Transformation Test Run, you have two choices:

  1. Productize it
  2. Run it again (at a higher price due to more proof)

Hussain chose the latter.

And because he had a plan, he began moving at lightning speed—using my ‘Bow and Arrow launch method to drive interest.

“I'm much faster. Before, it would take me months to even just have an offer in place, or get an idea. Now I create a paid workshop in a week and make $1,000.”

One week for $1,000 compared to 3 months for nothing?

…Not bad.

But the best part?

Hussain is building a reputation.

Because the best way to set yourself apart from the crowd is to get in the arena—action attracts authority.

"People are now saying, okay, Hussain is doing these workshops and launches. He must be doing something well."

Hussain explained to me what he enjoyed most about Productize Your Knowledge.

"What you taught us wasn't exactly brand new. It was just more 'this is what you actually need to do to get results' or 'this is the minimum that you need to see results.'"

Because whilst Productize Your Knowledge has a collection of frameworks you won’t see anywhere else, I’m not reinventing the wheel.

Instead, I’ve just cut the fluff for you to make sure it spins as fast as possible.

Because simplicity is the secret to momentum.

I gave Hussain the blueprint, minus the hundreds of hours of ‘figuring it out’ that I’ve completed over the past three years.

And his results?

“I paid $3k and made almost $4k in the first three weeks. I’ve never made an ROI that fast.”

I asked if he’d recommend Productize Your Knowledge to a friend.

"100%. Before, I was all over the place. Now I know what I’m doing. I can create offers more reliably and I’m not so confused or uncertain.”

And that’s before the fun part of using my AI-driven system to effortleslly turn his live material into a quality premium product.

…Which he’s enjoying right now.

Once his product is done, he’ll have an asset that’s disconnected from his time.

Which means he can enjoy more freedom.

But I know his work ethic.

He wants to make a big impact (and of course, income).

So his plan is to sell his product on the ‘front end’…

And run more live experiences on the back, using the repeatable blueprint from the first modules.

Which means he’ll start building a full product ecosystem.

And that’s when things get really exciting (and profitable)…

And it’s what I’d love to help you do too.

If you want to unlock more freedom and impact in your business, Productize Your Knowledge is for you.

This week is the first time it’s available publicly.

And the launch ends on Wednesday.

It’s my mission to help you get paid for your ideas.

So I built a ‘Summer Product Bootcamp’—an 8 week private community where you can meet other entrepreneurs and get your questions answered by me personally.

Plus, on Thursday, I’m holding a live training called The Evergreen and Engineered Marketing Machine.

Where I’ll explain the simple launch model I taught to Hussain…

And how to sell your products on autopilot, too.

And considering there’s a special founders’ price…

It’s a hell of a deal.

Come see why 100+ entrepreneurs picked up the product here:

pyk.kierandrew.com

To your freedom,

Kieran

P.S.

Hussain paid $2,997 for my support.

But Productize Your Knowledge is just $297 (for this launch).

You might worry that you won’t feel supported…

But every lesson comes with walkthroughs, examples, and case studies. I even record myself taking the product to design my next one.

And I built an AI-Companion that doubles as the perfect thinking partner and admin assistant (no AI experience required).

So you’re not left in the dark like most courses.

And as I mentioned, you community support too.

…For no extra cost.

You won’t find a better asset on how to create quality products (I checked).

And you won’t find a better deal either (I checked that too).

I quite literally guarantee it. You get 60 days to try Productize Your Knowledge.

If you’re anything less than ecstatic with your investment, I’ll give your money back—no questions asked.

But considering how useful the skill of product building is for writers and entrepreneurs, I know you’ll want to keep hold of it.

Take a read before Wednesday:

pyk.kierandrew.com

I make sure every email is valuable regardless of if you buy or not. But if you’d rather not hear from me for this launch, no problem. Click here and you’ll next hear from me for your normal emails.

Kieran Drew

On a mission to become a better writer, thinker, and entrepreneur • Ex-dentist, now building an internet business (at ~$500k/year)

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