The Wright Brothers are two of the most famous engineers in history.

You likely know they built the first aeroplane, but here’s something you might not know:

They had zero qualifications in aviation.

Considering the race to the skies was so heated—with the government funding some of the smartest minds to solve the problem of flight—it’s impressive that the winners were two brothers who first owned a press business, followed by a bicycle business.

Their story teaches us an important truth about success:

You do not need to be an expert to succeed within your field.

In fact, not being an expert can be an advantage. For example, the Wright Brothers used the ‘tilt’ mechanics from bicycles to turn planes. If they tried the same tactics as everyone else, they’d have got the same disappointing results.

This story echoes throughout history.

Steve Jobs had no formal engineering education. Zuckerberg had no expertise in connecting people. Hell, Edison only went to school for three months and now he lights up every school in the world.

If they let their lack of experience stop them, the world would be a much worse place.

And the same is true online.

People think they don’t have enough authority to start writing. They hide in the shadows despite having something interesting to say.

But the internet doesn’t care about your qualifications.

It cares about your curiosity.

You do not need permission to start. If you have ideas you believe in or a skill you enjoy, you owe it to yourself to create content.

Because writing online is a magnet for opportunities. It’s the best chance we’ve had to transform our passions into professions. But this doesn’t happen if you’re sleeping on the sidelines.

Like the Wright Brothers, you gotta put yourself out there—even if’s uncomfortable.

Hell, when I shared my first blog post almost four years ago, I was just a disgruntled dentist who thought copywriting was for lawyers and making money online for drug dealers. I had zero writing, marketing, or business experience.

Now I’m grateful to say almost 250,000 people read my content.

It’s absolutely bonkers… but it only happened because I realised the truth:

You don’t write because you’re an expert. You write to become one.

Besides, most people aren’t looking for gurus. They’re looking for guides.

If you’re enthusiastic, hardworking, and committed to your craft, there will always be room for you online.

Keep hitting publish.

It’s worth every word,

Kieran

​

P.S.

The same is true for writing emails.

49% of my audience are yet to start a newsletter because they ‘don’t have enough authority’.

That’s like waiting until you’re a chef to start cooking food.

Doing the thing is how you become the thing.

That’s why in lesson three, module one of my upcoming Magnetic Emails, I explain how to build your brand when you’re new to your niche. ‘The Explorer’ is one of four newsletter archetypes and it’s a fantastic way to attract authority without pretending to be one.

The launch is looming (1st September).

Come join 2159 people on the waitlist by clicking here.