This is the real reason building a brand is powerful


Quick heads up for Black Friday

I’ll be offering something a little different this year: Writer Roasts.

How it works: you submit your social media, email, and business-related assets like sales pages. I’ll give an in-depth video review with actionable advice you can implement immediately for faster growth, deeper relationships, and more revenue.

Because this is time-intensive, numbers are limited.

You’ll hear about it earlier by joining the waitlist. Click here to let me know.

Why I love the Internet

I’m 4 years into building my online business.

Life is dramatically different from when I started. Obviously, drilling teeth is a world away from writing words. But it’s not just the career. It’s the spare time. It’s the peace of mind. It’s freedom to work where and when you want.

It’s the sense of purpose from making an impact at scale—from being creatively challenged each day.

The Internet is the greatest opportunity to do work you love and be rewarded well for it.

And there’s one big reason why:

Compounding.

Compounding is usually a financial term. It’s when an investment’s returns generates their own returns.

Let me explain how it works with money then swing back to the Internet.

Say you invest $10,000 a year into an index fund (a collection of stocks and shares), and the average annual return is 8%.

In 15 years, you’d have:

  • Invested $150,000
  • Made $277,994

That’s $127k interest with no extra work. Sweet right? But the exciting part about compounding is when you play with the variables.

Say you invest $20k for 30 years.

Double the money, double the time. You’d expect a 4x result, right?

But you’d have 2.4 million smackeroonis instead (from just $600,000 invested).

Visually, this looks like a launch ramp to the sky:

Picture it like a snowball rolling down a hill. Uninterrupted, it grows in speed and size the longer it rolls. So how does this apply to the Internet?

It’s not just money that compounds.

  • Skills
  • Ideas
  • Reach
  • Reputation
  • Relationships

Are all subject to compounding.

The reason the Internet is so powerful is because building a brand focuses on all 5 factors. You get good at a skill you love, you sharpen your ideas through content, you attract an audience and become an authority, and you build great relationships with peers, followers, and fans.

This explains the rise of ‘normal’ people achieving abnormal results.

It’s compounding kicking in. And revenue is the by-product.

There are two lessons to take away Reader:

First, intensity.

Hustle gets hate. But hard work, especially early on, slides you up the compounding curve. It is the financial equivalent of investing more money. And online, there are few things limiting how balls-to-the-walls you can go.

Everything you need is out there. It’s execution that’s rare.

Commit to a craft. Get good at communicating. Spend more time thinking. Attract an audience. Build systems to make things happen faster.

Second, patience.

Time is compounding’s best friend.

Too many creators rise in a blaze of glory then fade just as fast. It’s remarkable how much of a competitive advantage you gain simply by increasing your timeframe.

The Internet is here to stay. Play the same way.

This is why you need to enjoy what you do. Nobody can compete with you if you’re having fun.

So don’t follow the crowd. Follow your curiosity.

And bring your audience along for the ride.

Kieran

P.S.

A reminder to keep an eye out on Black Friday.

I’ll be offering something a little different this year: Writer Roasts.

How it works: you submit your social media, email, and business-related assets like sales pages. I’ll give an in-depth video review with actionable advice you can implement immediately for faster growth, deeper relationships, and more revenue.

Because this is time-intensive, numbers are limited.

You’ll hear about it earlier by joining the waitlist. Click here to let me know.

Kieran Drew

On a mission to become a better writer, thinker, and entrepreneur • Ex-dentist, now building an internet business (at ~$500k/year)

Read more from Kieran Drew

Before we dive in: I crossed my first 1,000 subscribers on YouTube! Thank you if you’ve been watching. It’s been really fun starting something from scratch. I’ll share some lessons on this next week, but I’d love to extend an invitation to subscribe for now. I share advice I wish I heard when I started writing online. 1-2 videos per week. Ruggedly handsome, charming British man. What more could you want? CHECK IT OUT HERE Read this on our website instead “I need 5-6 hours a day for my book.”...

Before we dive in: Become a better storyteller Lawrence Yeo from More To That is one of my favourite writers. Why? Because of his storytelling. He is amazing at captivating his audience, and with the rise of AI, you must be, too. I’ve doubled down on storytelling this year because connection is everything. Lawrence created a free 10-day email course sharing his best ideas. It’s great (I’m taking it, too). SIGN UP HERE Read this on our website instead I just crossed 1,000 subscribers on...

Before we dive in: Generate massive paydays from your email list My friend Chris Orzechowski is one of the world's best email marketers. He wrote a short book revealing how to make all of your emails more effective, so you can make more sales with less stress. DOWNLOAD THE BOOK Read this on our website instead Last week, I sent a story explaining how my phone was stolen, banks robbed, and my book deleted. It was my most popular email. I got what I asked for when I said I wanted to travel the...