On a mission to become a better writer, thinker, and entrepreneur • Ex-dentist, now building an internet business (at ~$500k/year)
This is the real reason building a brand is powerful
Quick heads up for Black FridayI’ll be offering something a little different this year: Writer Roasts. How it works: you submit your social media, email, and business-related assets like sales pages. I’ll give an in-depth video review with actionable advice you can implement immediately for faster growth, deeper relationships, and more revenue. Because this is time-intensive, numbers are limited. You’ll hear about it earlier by joining the waitlist. Click here to let me know. Why I love the InternetI’m 4 years into building my online business. Life is dramatically different from when I started. Obviously, drilling teeth is a world away from writing words. But it’s not just the career. It’s the spare time. It’s the peace of mind. It’s freedom to work where and when you want. It’s the sense of purpose from making an impact at scale—from being creatively challenged each day. The Internet is the greatest opportunity to do work you love and be rewarded well for it. And there’s one big reason why: Compounding. Compounding is usually a financial term. It’s when an investment’s returns generates their own returns. Let me explain how it works with money then swing back to the Internet. Say you invest $10,000 a year into an index fund (a collection of stocks and shares), and the average annual return is 8%. In 15 years, you’d have:
That’s $127k interest with no extra work. Sweet right? But the exciting part about compounding is when you play with the variables. Say you invest $20k for 30 years. Double the money, double the time. You’d expect a 4x result, right? But you’d have 2.4 million smackeroonis instead (from just $600,000 invested). Visually, this looks like a launch ramp to the sky: Picture it like a snowball rolling down a hill. Uninterrupted, it grows in speed and size the longer it rolls. So how does this apply to the Internet? It’s not just money that compounds.
Are all subject to compounding. The reason the Internet is so powerful is because building a brand focuses on all 5 factors. You get good at a skill you love, you sharpen your ideas through content, you attract an audience and become an authority, and you build great relationships with peers, followers, and fans. This explains the rise of ‘normal’ people achieving abnormal results. It’s compounding kicking in. And revenue is the by-product. There are two lessons to take away Reader: First, intensity. Hustle gets hate. But hard work, especially early on, slides you up the compounding curve. It is the financial equivalent of investing more money. And online, there are few things limiting how balls-to-the-walls you can go. Everything you need is out there. It’s execution that’s rare. Commit to a craft. Get good at communicating. Spend more time thinking. Attract an audience. Build systems to make things happen faster. Second, patience. Time is compounding’s best friend. Too many creators rise in a blaze of glory then fade just as fast. It’s remarkable how much of a competitive advantage you gain simply by increasing your timeframe. The Internet is here to stay. Play the same way. This is why you need to enjoy what you do. Nobody can compete with you if you’re having fun. So don’t follow the crowd. Follow your curiosity. And bring your audience along for the ride. Kieran P.S. A reminder to keep an eye out on Black Friday. I’ll be offering something a little different this year: Writer Roasts. How it works: you submit your social media, email, and business-related assets like sales pages. I’ll give an in-depth video review with actionable advice you can implement immediately for faster growth, deeper relationships, and more revenue. Because this is time-intensive, numbers are limited. You’ll hear about it earlier by joining the waitlist. Click here to let me know. |
Kieran Drew
On a mission to become a better writer, thinker, and entrepreneur • Ex-dentist, now building an internet business (at ~$500k/year)
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