Last week, I shared my product launch strategy for Magnetic Emails. You can read part one here. Today, I’ll share the results and five lessons. Launch breakdown As explained in last week’s email, I split my launch over two periods using the Open-Close-Refine-Relaunch technique. This gives urgency, scarcity, and allows you to work closely with first-round customers. The first launch was in September. The last was this month. September’s results: Total number of customers: 215 Revenue...
25 days ago • 3 min read
Before we dive in... Want to write emails that are smooth like butter? This Friday, Magnetic Emails will be available again. This is for you if you want to learn how to write engaging, story-driven sales emails using a simple systemised approach. All customers will be invited to a live training ‘An Ecosystem of Emails’ where I’ll show you how to automate your business using software and sequences. Keep an eye out for the launch email. Or click the button below to hop on the waitlist. HOP ON...
about 1 month ago • 5 min read
Before we dive in... How good are you at this skill? The Internet is drowning in noise. We’re just starting to see AI-generated content flood the market too. There is only way to survive (and thrive) in today’s market: Storytelling. Because people don’t care about facts. They care about feelings. They don’t want information. They want connection. Storytelling has been, and always will be, one of the most important skills. It’s why you should check out Digital Storytelling Masterclass. It’s a...
about 2 months ago • 4 min read
There’s an expression my dad would say from his time in the army: Failing to plan is planning to fail (or, in ‘squaddie terms’, piss-poor planning leads to piss-poor performance). I found this out the grueling way with Magnetic Emails. See, I decided the best way to create the course would be to dive in without a plan and see what emerges. I like to write like that sometimes—searching for gold in the dirt. So I pumped out thousands of words per day. Then I wrote a 10,000-word first draft...
about 2 months ago • 2 min read
I’m now 5 weeks into my digital nomad trip—2 weeks in Kenya, 2 weeks in Abu Dhabi, 1 week in Bangkok (and just landed in Chiang Mai). Wanted to share how the first 4 weeks went—Africa vs the UAE. The contrast between the two has been crazy. You could tell a lot from arrival. When I landed in Kenya, it was chaos. The airport was on strike. There was a riot. The roads were manic as people tried to get in and out. Of course, this isn’t the norm. But as you drove through Nairobi, it was obvious...
about 2 months ago • 4 min read
Last week, I visited the Masai Mara in Kenya. It’s one of the most beautiful places in the world. Setting aside time to write was hard when you have so much nature to enjoy. But I captured some thoughts as I bumped around the trail. Before we dive in... Are you on Instagram? I’m posting a bit more there now. May even stop being lazy and start doing some video content (although I make no promises there haha!). Would be good to see you regardless: COME SAY HI! We woke before sunrise to the...
2 months ago • 3 min read
Earlier this month, I launched my second big product, Magnetic Emails. Today, I want to chat you through the results. Before we dive in... The most important part of great copywriting: Big ideas. If your idea sucks, people won’t pay attention (or money). This is important for frameworks, products, and everything else in your business. Which is why you should check out David Deutsch’s Big Idea Test. David’s one of the world’s best copywriters. He put together a simple 7 question checklist to...
2 months ago • 5 min read
Cheers for your attention during the launch last week. I’ll share the results next week—I’d like to crunch the data into something useful for you. Today, I want to talk about what I’m up to for the next 6 months in my personal and business life (although there’s not much difference between the two!). Before we dive in... Would you like to grow your newsletter 2x fast? Last month, I hopped on a call with my friend Jason Resnick to discuss email strategies. He is a fountain of knowledge. And he...
3 months ago • 3 min read
Last week, I sent an unfortunate message to my affiliates. I’d promised they could help launch Magnetic Emails. But I since changed my mind, explaining the launch would be private. No affiliates. No advertising. No selling on social media either. For reference, my last launch grossed 6 figures. Affiliate sales were 40% of the income. And I have 239,000 followers across social media platforms. So it’s a considerable chunk of business I’m throwing away. Why am I doing this? Because I was being...
3 months ago • 2 min read