2 years ago, I felt insecure about my business. Why? Well, I make money from courses. I took it to heart when I heard entrepreneurs I admire say "the course business isn't real". After all, you don't need a big team. And usually you have a personal brand business, so you can't sell either. But I'm a little older now. A little wiser. Definitely a little balder. Here's what I realised: Online, there are many paths to success. Everyone thinks theirs is best. If you're not careful, you end up...
8 days ago • 1 min read
I started writing my first book on the 1st of February. A lot of people reached out to ask about the topic. I joked, saying that I like to tease. But honestly? I didn’t know either. My original plan was to write a book for entrepreneurs who want to grow their business through writing. After all, I’ve made $1,173,161.74 in 36 months without a team or business partner. … I’ve picked up an idea or two along the way. This book would be the smart business decision, attracting my ideal customer and...
11 days ago • 2 min read
Last month, I had dinner with an online entrepreneur. We got talking about business models. I spoke through my courses and recent coaching programs. But it was my weekly newsletter that caught her eye. I explained that it had roughly 150 subscribers (at the time) and was great fun to write. If you don't know it, it's called the Magnetic Content Masterclass. I break down 5 social media posts per week to help entrepreneurs grow their business through writing. Selfishly, I use it to create all...
13 days ago • 2 min read
A question that haunted me for years: If you can succeed at something you hate, imagine how good you'd be at something you love. I first heard it on a podcast whilst driving to the dental clinic. I gritted my teeth as the guest uttered those lines. I knew I was making a mistake. But I was too busy to do anything about it. Fast forward to today. My only regret was that I didn't start writing sooner. Play games you can win Intelligent people play games that they can win. And you can’t win what...
15 days ago • 2 min read
Before we dive in: Earn with your mind and not your time In June, I’m releasing a blueprint to help you productize your knowledge. If you’re a writer who wants more freedom and impact in their business, you’ll love what I’m cooking up. You can join 385 people on the waitlist by clicking the button below. I'M INTERESTED! 4 weeks ago, I took 5 grams of magic mushrooms. I've been told that's a heroic dose. Within an hour of taking it, I found out why. Let me tell you how it went down (this is...
19 days ago • 14 min read
When I was a dentist, I envied people who made money with their minds. Sure, my job had some thinking—you had to diagnose and plan. But the work was mechanical. Drill this, fill that. Have the same conversations with an endless stream of customers. 8-10 hours a day, 5 to 6 days a week. You might not be drilling teeth, but perhaps your situation is similar. You’re wrestling a calendar full of commitments. You're stuck in a robotic routine. You're squeezing life into exhausted evenings and...
about 1 month ago • 1 min read
Before we dive in: Supercharge your personal brand I love using AI to think. And my friend Jodie Cook from Coachvox has put together 67 powerful personal brand prompts. Your brand is how you connect with your customers, so I’d recommend diving into this (it’s good fun and free). CHECK IT OUT TODAY Two weeks ago, I started writing my first book. It's been equal parts exciting and humbling. Today, I want to give you three tips from the process. You might not be writing a book, but these nuggets...
about 1 month ago • 2 min read
This email is part of a special series called the Magnetic Writer Manifesto. You can read the previous ones here: Part 1 Part 2 Part 3 Part 4 Part 5 2 years ago, an idea from James Clear stopped me in my (busy) tracks: Build assets that compound…your business should feel easier to sustain each year. Compounding assets include: Skills Reputation An email list An audience Unique ideas Relationships A productized offer These assets create leverage. Leverage creates freedom. Freedom gives you...
about 2 months ago • 2 min read
Before we dive in: One of the best newsletters I've read: "Growth in Reverse" by Chennel Basilio. Each week she provides incredible tactical breakdowns for how to build your business and newsletter. She put together an epic database of 75 growth levers you can use right now to scale. It's a great read. GRAB IT HERE FOR FREE Last month I announced I would get back to writing monthly business reports. But I soon hit friction. Usually we'd create a series of graphs and run through the full...
about 2 months ago • 3 min read