Last week in a sun-soaked London park, Lara Acosta, a fellow writer, called me out. "You’ve changed your tune on AI," she said. She was right. For years, I've said writing with AI is stupid. And guess what? It still is. Literally. Writing is thinking, which makes outsourcing it dumb. Wrestling with words creates clarity. And in a noisy world, clarity is king. But we writers face a glaring problem: Time. You’re both artist and entrepreneur. You're drowning in tasks. Writing, marketing,...
2 days ago • 2 min read
“Zero.” My assistant said. “What?” I replied. “Nobody.” “Are you sure?” “Yes.” 2 weeks ago, my 33-day email course, 1% Writer, finished. I’ve been busy preparing Productize Your Knowledge, so I haven’t tracked the data. Today, I asked my lovely assistant, Vim, about refunds. It was our most popular launch, 559 students joined. With typical refund rates of 2-5%, I expected a fair few. But Vim confirmed: Zilch. Nada. real-life footage of me on Zoom I’ll be honest Reader… I walked around that...
5 days ago • 1 min read
"$500 for two social media posts?" My friend nearly choked on his beer. It’s Summer 2022. I've just told him about my latest client payment as we enjoy the sun. “… Damn.” He replied, impressed. We both go silent, thinking about what we’d usually do for $500 as a dentist. Needles, pain, blood, stress, sore necks. The idea someone just paid me to… write words? Ridiculous. And yet.. I ‘fired’ my client after those 2 posts. Why? Because every word I wrote for them was a word I didn't write for...
7 days ago • 2 min read
"Has AI killed the course business?" I’m on a cohort call. The question dropped like a lead balloon. 7 faces stared back, waiting for my response. They’d invested $2,997 and months of time to create a course. I knew this moment was coming—recently, a wave of entrepreneurs had begun declaring the death of courses. “AI has changed the game.” They say. And you know what? They’re right. But they’re missing the real story. AI hasn’t killed courses. In the same way it hasn’t killed writers or made...
10 days ago • 2 min read
Last month, I sat in a room with 10 entrepreneurs making $150k-1.5m/year. We were there to discuss problems in our businesses… Not a single person obsessed over having the "perfect" idea. Yet when I talk to my audience, that's the #1 thing holding them back. They worry they’ll build something no one wants. So they end up overthinking, building nothing at all. Here's what the entrepreneurs in that room understood: You don't need a revolutionary idea. You need to solve a specific problem for a...
12 days ago • 2 min read
"Do I have to do it?" It's October, 2024. I'm in Thailand, staring at my laptop, frustrated. I'd just finished writing the curriculum of Productize Your Knowledge—everything I wish I knew about creating quality products when I started. I was pumped to launch. The dopamine hit of "shipping" was calling. But I’d hit the step I wanted to skip: The Transformation Test Run. My aim was to launch in November—entrepreneurs bang on about speed being everything. But my own process demanded I test it...
14 days ago • 2 min read
Before we dive in: Earn with your mind and not your time In July, I’m releasing a blueprint to help you productize your knowledge. If you’re a writer who wants more freedom and impact in their business, you’ll love what I’m cooking up. You can join 1,300+ people on the waitlist by clicking the button below. I'M INTERESTED I’m not from a rich family. My dad was one of three brothers to a single mum in one of the poorest areas of England. My mum grew up in one of the toughest places in Northern...
23 days ago • 3 min read
Before we dive in: Earn with your mind and not your time In July, I’m releasing a blueprint to help you productize your knowledge. If you’re a writer who wants more freedom and impact in their business, you’ll love what I’m cooking up. You can join X people on the waitlist by clicking the button below. I'M INTERESTED Last week, I spent $6,000 on a mindset offer. A year ago, I would never, ever, ever have written that sentence. But here we are. And I have zero regrets. This email deconstructs...
25 days ago • 5 min read
Before we dive in: Earn with your mind and not your time In July, I’m releasing a blueprint to help you productize your knowledge. If you’re a writer who wants more freedom and impact in their business, you’ll love what I’m cooking up. You can join 1200+ people on the waitlist by clicking the button below. I'M INTERESTED September 2021. A dark blue Maserati purred outside Leeds train station. My new boss stepped out, shook my hand, and welcomed me to what I thought would be my dream life as a...
27 days ago • 3 min read